The acceptance of marketplaces on the Internet in the wine industry Difficulties in showing the advantages of marketplaces on the Internet applied to the purchasing of wine

In its early stages of development, e-business was merely a new land to conquer and making profits was not the main objective. The winners were by and large shrewd people who knew how to make money. As a result, they got rich more as a result of overselling virtual myths, such as markets on the Internet, logos, trades, shares, etc., than by being paid for services and products they developed and sold. This stage quickly came to an end and the initial plan consequently gave way to an inevitable question : how can you make money on the Internet ? The authors of these lines explain negative B-to-B experiences on the Internet as due to problems in communication, often observed between partners.